English Attack! Teams With Mobile Idea Srl to Revolutionize English Language Learning in Italy

Pisa, Italy, January 20, 2011: Entertainment Learning, the pioneering education-via-entertainment company, announced its partnership with Mobile Idea Srl today for the launch, marketing and business development of its flagship language learning service, English Attack!, in Italy.

The launch of the Italian-language version of English Attack ! , scheduled for early Spring 2011, will allow English language learners in Italy a choice between an English-language interface for the innovative online service ; and a version with navigation, help texts, tutorials, a dictionary, and other resources in Italian, allowing easier access to the site’s unique pedagogical approach by early-stage learners of English.

Said Paul Maglione, Co-founder of Entertainment Learning : “We interviewed many potential partners for Italy, and finally found what we were looking for in Mobile Idea. We are confident that they are well placed to create the ideal marketing and communications programs and commercial initiatives, as well as the local relationships with teachers, schools, universities, language instituties, and companies, to make English Attack! an important player in the large and dynamic English language-learning industry here in Italy.”

Said Fabio Viola, CEO of Mobile Idea:”We’ve very excited about this prestigious new partnership with one of the most innovative and dynamic companies in e-learning today. We are eager to work with English Attack! in Italy as they represent a perfect example of the evolution of our “Gameification” concept, i.e. a merging of scientific learning principles and lessons to be drawn from the world of entertainment. This initiative will help bridge the gap we have here in Italy between foreign language learning and those foreign language skills which are becoming a sine qua non condition for success in life.

About Mobile Idea:

Set up by videogames and entertainment enthusiasts in 2005, Mobile Idea works closely with international companies like Electronic Arts and RCS Media Group, bringing “disruptive technologies” to areas like digital gaming and mobile entertainment services. Its founder and CEO, Fabio Viola, has been a recognized speaker at European entertainment symposia for over a decade, and teaches Digital Entertainment subjects at prestigious Italian universities such as Milan’s IULM and Rome’s Luiss University.

PISA, 20 febbraio 2011: Entertainment Learning SAS, società pioniera nell’educazione via entertainment, ha annunciato la sua partnership con Mobile Idea per il lancio, marketing e sviluppo business del suo servizio di apprendimento linguistico, English Attack!, in Italia.

Il lancio della versione italiana di English Attack ! , previsto per la Primavera 2011, consentirà agli studenti di lingua di scegliere tra una versione del servizio totalmente in inglese ed una versione con navigazione, testi di aiuto, tutorial, dizionario ed altre risorse in italiano. Questa seconda modalità consentirà un più facile approccio per gli studenti alle prime armi.

Ha dichiarato Paul Maglione, Co-fondatore di Entertainment Learning : “Abbiamo avuto contatti con numerosi partner potenziali in Italia, ma solo in Mobile Idea abbiamo trovato ciò che cercavamo. Siamo convinti che sapranno gestire al meglio la comunicazione, marketing ed iniziative commerciali così come il rapporto con insegnanti, scuole, università, istituti di lingua e società. Insieme renderemo English Attack! un attore importante nell’industria dell’apprendimento della lingua inglese qui in Italia.”

Ha dichiarato Fabio Viola, Ceo di Mobile Idea: “Siamo entusiasti di questa prestigiosa partnership con una delle società più innovative e dinamiche sul palcoscenico dell’ e-learning mondiale. Abbiamo deciso di cogliere questa sfida perché rappresenta una naturale evoluzione al concetto di “Gamification”, un perfetto mix tra rigore scientifico nell’apprendimento ed il mondo dell’intrattenimento in cui operiamo da sempre. Questa iniziativa contribuirà a colmare il gap, tutto italiano, nei confronti delle lingue ormai indispensabili in ogni fase della vita.

About Mobile Idea:

Creata da appassionati di gaming ed entertainment, Mobile Idea opera da cinque anni in stretta sinergia con aziende internazionali da Eletronic Arts a RCS Media Group. Focalizzata sulle “disruptive technologies” ha avuto un ruolo di primo piano nella nascita del mercato del gaming digitale e dei servizi mobile entertainment in Italia. Il fondatore, Fabio Viola, è da un decennio speaker in importanti manifestazioni europee e vanta esperienze di didattica in “Digital Entertainment” con l’università IULM di Milano e Luiss di Roma.

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2 Responses to English Attack! Teams With Mobile Idea Srl to Revolutionize English Language Learning in Italy

  1. As an ESL American English Mother Tongue freelance teacher, tutor, and translator who has been teaching English both online and offline here in Italy for many years; Mobile Idea’s innovative language learning service called ….. English Attack!…. is definitely a welcomed addition to the panorama of options available to English language learners!

    This is especially true for those Italians who are still struggling to find a way to quickly and significantly improve their English language skills to enhance and expand their global opportunities….. for both personal and professional success.

    Yes, English Attack!….. promises to be an innovative and valid way for English language students in Italy to take their English language skills …….to the next level! Let the….gameification….begin! : )

  2. Pingback: English Attack! partners with TMM Publishing to target Poland | EDUKWEST

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