Check out this wonderful cinema-quality advertisement from CCAA, the Brazilian chain of English language schools – the biggest English-teaching organization in South America in fact – with over 400,000 students. The big-name actors (did you ever in your wildest dreams think you’d see Mike Tyson in a commercial about learning English?), sky-high production values and [...]

Chicago, January 9th, 2012: Entertainment Learning, the pioneering education-via-entertainment company, announced its partnership with Kinney & Associates today for the launch, marketing and business development of its flagship language learning service, English Attack!, (www.english-attack.com) in the United States. English Attack! allows learners of English as a Second Language (ESL) in the United States – an [...]

“Technology” has been one of the hottest buzzwords in the world of education for a couple of decades now. Teachers, education authorities, multinational companies, entrepreneurs and investors around the world are waking up to the transformative possibilities of digital and online technologies applied to the learning process. Likewise, the EFL/ESL conference circuit has shown a [...]

  As is my wont, I have once again preferred to let my thoughts settle a bit after a TESOL conference, rather than post immediate re-caps and impressions right after the sessions have ended. I like to let the old synapses do some sifting and filtering before putting cursor to WordPress, as it were, to [...]

For the second year in a row, English Attack! has been named a Finalist in the Education category of the prestigious Tech Crunch Europas awards competition. The annual competition gathers the best startup companies across Europe in various product and service categories, as determined by a panel of journalists, tech entrepreneurs and venture capital executives. [...]

EFL

As an entrepreneur in the online English language-learning business,  I continue to be amazed at how the technology that underpins my livelihood – computers and the internet – has taken so much from the English language, appropriating it for itself, while contributing so little. Previous media/technology waves gave us completely new terms like atomic, radio, [...]

Paris, September 1st, 2011: Launched at the end of June 2011, English Attack! has attracted its 100,000th registered user and has opened its 12th regional sales and marketing office. Thanks to an innovative pedagogical approach combining elements of online entertainment, online social networks, and “gamification,” English Attack! (www.english-attack.com) is attracting an ever-increasing number of the [...]

  Online service revolutionizes English language learning in Germany with entertainment approach   Düsseldorf, August 26th, 2011: Following 12 months of Beta testing with over 25,000 users worldwide, the Entertainment Learning company today launches the official version of the English Attack! online language learning service in Germany. The site is already available with a user [...]

“Games,” defined as activities with goals and rules but which are amusing or designed for pleasure, have been used in EFL and ESL classrooms for decades now, and have spawned a wide range of useful and very creative books, workbooks and articles. What is still relatively new, however, but making great strides in the wider [...]